Serpstat is a comprehensive platform for SEO and PPC campaigns. It provides a wide array of features including keyword research, competitor analysis, site audit, backlink analysis, and rank tracking. With Serpstat, you can discover what keywords your competitors are using and how they are ranking. This insight allows you to optimize your website better and outrank your competition. Moreover, Serpstat's site audit feature helps you identify and fix on-site issues that could be affecting your website’s performance. Its backlink analysis tool allows you to monitor your link profile and find new link-building opportunities. Additionally, Serpstat provides detailed reports and charts to help you understand your data and track your progress. It's not just an SEO tool, it's a complete growth hacking platform for your online visibility.